DayClerk launches Price Planner as more small businesses plan to raise prices

DayClerk unveiled a web tool that helps small businesses plan price increases and draft customer messages, as NFIB data shows more owners expect to raise prices in the next three months. The launch targets retailers, subscription businesses, service firms and B2B sellers heading into the new year.

Why it matters: - Small businesses are entering a period when price changes are more visible to customers, especially after holiday discounting ends. - The DayClerk Price Planner is designed to help owners prepare for that moment with customer-specific messaging instead of handling pushback ad hoc. - NFIB’s September 2026 Small Business Economic Trends survey found a net 31% of small business owners plan to raise prices in the next three months, up from 28% in August.

What happened: - DayClerk announced the DayClerk Price Planner, a web tool that estimates how different customer types may react to a price increase. - The tool also tells owners what to say to each customer type. - The launch came on Oct. 13, 2026. - The company said the tool is built for retail, subscription, service and B2B or contract businesses.

The details: - The Price Planner starts with a short chat with Clerxy, DayClerk’s assistant. - Clerxy asks for the business type, the product, the old and new price, and an email address. - Owners then receive a free report in seconds. - The free report stays available for seven days. - The report shows the price move at a glance. - The report includes the share of loyal customers likely to stay. - The report covers one customer type in detail. - The report includes a ready-to-send announcement email. - Retail businesses also get a printable shelf tag at real size. - The tool provides planning estimates, not measurements. - The tool currently covers price increases only. - In Constant Contact Small Business Now research, 42% of 2,500 small business decision-makers said they have less than one hour a day for marketing. - That June 2025 survey covered decision-makers in the U.S., U.K., Canada and Australia and was conducted by Ascend2 Research.

Between the lines: - DayClerk is positioning the tool around a practical pain point: many owners know they need to raise prices, but do not have time to build a communication plan. - The product appears aimed at reducing customer confusion and limiting backlash by giving owners wording, timing and channel guidance before a price change goes live. - Miguel Rosario, DayClerk’s founder, said small businesses often change prices without a plan for telling customers and the message does not always land well. - Rosario said the tool is meant to show owners where to announce the increase, how to say it and what not to say.

What’s next: - The free report is available to visitors in the United States, one per email address, with no card required. - The full report costs $9.99 per price change and does not require a subscription. - The paid version adds all three customer types, an email for each, talking points, answers to customer questions, other pricing options, a rollout plan and a PDF download. - One date field automatically fills the start date into every email, tag and step. - Owners can start at dayclerk.ai/price.

The bottom line: - DayClerk is betting that small businesses need a faster, more structured way to explain price increases as inflation, customer sensitivity and holiday-to-new-year timing make those conversations harder.